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The Philippine Journal, is published by the Philippine Journal Publishing Corp. with offices at 3181 East 53rd Ave, Vancouver, British Columbia, V5S 1W4, Canada. The publication is now on its 23rd year and is the oldest Filipino publication in British Columbia.
Page size (dimensions) and average number of pages per issue: tabloid size of 10.25' wide and 15.5" high, and averaging 32 pages per issue, split between main (16 pp.) and supplement sections (16 pp.). For additional information on ad rates, color and black and white, sizes, and other mechanicals, please refer to attached rates card.
Frequency, Circulation and Distribution
Published twice a month, with a circulation of 10,000 copies, primarily directed to the Filipino-Canadian community in the Greater Vancouver area and, secondarily, to the rest of the province of British Columbia. Distribution is FREE through Filipino retail outlets, business and professional offices/clinics in the Greater Vancouver area and in other parts of British Columbia. Regular and random monitoring of distribution outlets are also conducted periodically to ensure speed and quality of turn-over in these same outlets.
Where large concentrations of Filipino-Canadians are found, particularly in the Lower Mainland cities: Vancouver (76,984, 3rd largest); Surrey (13,817, 3rd in Surrey); Richmond (9,707, 3rd in city); Burnaby (7,189, 4th in city); Coquitlam (3,466 4th in city); New Westminster (3,389, 3rd in city). These population breakouts are projections from the 2000 Canadian Census.
Editorial Format and Language
Published in English in tabloid format containing news relevant not only to a Filipino-Canadian audience but to a Canadian audience as well because the Philippines, as with the rest of Asia, is now so much a part of the multicultural diversity of Canada. Original editorial write-ups, opinion columns (not reprints from Philippine media, as some other Filipino publications do) and news features from the home country as well as those of local Vancouver communal, business and political events and those of national significance, inclusive of world events form part of the publication's editorial content.
Mainly Filipinos, found to be:
• disproportionately female (58%)
• relatively young (67% are between 15-44 years of age)
• well-educated. Over 30% have university degrees, compared to 23% of other immigrants and 13% of Canadian-born population.
• unemployment rate of Filipinos in the Lower Mainland is lower than those of both non - immigrant and all immigrants as well.
• majority of Filipinos speak and write good English.
Looking ahead into the future
The Philippine Journal, always looking for new challenges, has just recently stepped into another window of opportunity -- even if at a modest start. What started as a normal break in conversation, or an after-thought in a light moment of optimism among the partners after another hard day, morphed into another proactive reality which is having a PJ Marketplace, as another initiative into the future.
... And that future is here and now!